In this episode we introduce Wayne Burgess and frankly in the design world he needs no introduction. There are some star designers who have had a massive impact on the automotive industry over the last few decades. Wayne Burgess is one of those personalities who has become so well known around the world - that man IS A LEGEND.
Some questions are answered that have never been answered before in an interview by Wayne.
Tune in and enjoy!
Today our way leads us to Shanghai Auto Show 2021 and we are accompanied by a top expert when it comes to car design: Daniel Darancou. Daniel shares with us his top three highlights of the show. Why is Daniel in particular perfect for correctly assessing the Chinese market and also making the right connections back to the Western markets?
Well, especially when it comes to bridging different cultural worlds, Daniel has had a stellar career in the design world. After his time at I.DE.A Institute in Italy and at General Motors in the US, he moved to China in 2010 as Vice President of Design at QIANTU MOTOR EV and CH-AUTO Technology, where he is currently based. In the meantime, with many cars that have gone into production and bear his signature.
„What I take away from this year's show is the importance of the show to all car companies and the continued quest to maintain or grow market share in China. There were many stand out vehicles that caught my attention. Surely, every vehicle deserves recognition and phrase in some form. I am pleased to see the emergence of the C-Factor being applied to the international brands with significant presences in China. The vehicle that I studied first is the AUDI A6 e-Tron. The classic and robust proportion's of the A6 have been refined and the boldness and solid feeling has improved the visual perception of the ICE A6. Gone is the delicate plastic detailing that felt " brittle " to quote my Chinese designers. I was also very impressed with the deep body side form development from an engineering point of view. My experience tells me the hinge mechanism must be advanced. The AUDI dealer showroom will be a wonderful place judging from the show.
My next object of desire was the Dongfeng ETL 2021. The concept took a design risk and pushed the boundaries' of what an urban cross over can be. The surfaces and details are very mature and refreshing in it's embracing of " super flat" design vocabulary. Handsome stance and cool , clean sportiness set it apart from many of the variation on a theme designs . It will also fit nicely into Dongfeng's new EV brand portfolio. Dongfeng has partnerships with many of the world's most successful brands. Not many westerners follow this important brand.
Lincoln unveiled a tasty sedan that really capitalized on the design success's of their SUV line-up. The attention to detail both interior and exterior now provides Lincoln with a handsome sedan worthy of the Lincoln badge. Some sporty SUV inspired details with an understanding of the Chinese buyers expectations shows how this brand intends to be a major player and competitor to the European and Asian brands. Perhaps a long wheelbase version could be a game changer for the brand.“
Our outstanding guest this time: CEO of Polestar, Thomas Ingenlath! We always announce in the podcast „Whether at live events or in the digital world, we bring together cool promising tech startups with exciting innovative global players and generate a platform where the world of sustainable technology meets.“ In this episode it couldn't be more fitting - we have a little bit of both - back-up from established automotive companies, but also elements of start-up dynamics in the daily work at Polestar.
Dynamic, sustainable, efficient, purist, bold, noble - simply Polestar!
Thomas answered many technical and strategic questions - honestly, competently and thoughtfully!
EEC Podcast would not be EEC Podcast without a personal, inspiring touch!
Thomas also shared with us many personal insights:
- Who and what was crucial in his career
- What advice he would have given young Thomas
- Which advice was most important in his life so far
...and much more!
Feel this energy, inner conviction and drive! Let it inspire you!